Lower East Side

Unbelievable changes.
the sign is an advertisement for Virgin Phone. It says:
You’re no longer the Bohemian cousin of the East Village. You’ve got the fancy hotels and trendy boutiques that finally make you a part of the gentrified downtown scene. Go on with your bad self. But amen for keeping it real even in the shadow of your new, overpriced condos. LES, you’ll always have the soul of an artist. It’s just not starving any more. That’s the kind of flexibility and change we embrace. With our cell phone plans, you can switch hassle-free. Annual contracts? That’s the kind of closed-minded thinking that will get your ass kicked on Orchard Street.

Presenting an idea as awesome as you: plans without annual contracts.

Virgin Mobile. You Rule.

Barf.