Chrysler sells to Men who want to be Pimps

Pics of car dealership on Courtney Street
Ad reads: Confident Woman seeks muscular American with bad-boy attitude and a hint of bling....

At first I thought the message was directed to women. On a second look it's clear: Chrysler is selling to Kiwi men who want to be imitators of American rappers and gangsters? I know it's supposed to be hip to say bling but the name came from rappers and gangsters who wear gold and silver in a gaudy display on their teeth and body while eating at fast food restaurants with menus with pictures of food because they can't read. The real message? Confident woman seeks illiterate pimp who will treat me bad?